You built a real business on relationships, referrals, and reputation. That engine got you here, but it won't get you to the next stage. Outspoke is the fractional marketing function for B2B tech and professional services founders at $2.5–10M ARR.
Referrals are slowing. A sales leader is asking for better support. A weaker competitor is somehow louder than you. You're losing deals you should be winning, and the website still sounds like it was written by an engineer.
You don't need another agency that hands you a deck and disappears. You need positioning, content, and a presence that compound. That's what we build.
“I know we need to do more marketing. I just don't have time to figure out what that looks like.”
At your stage, marketing lives in the gap between everyone's job descriptions. We become the function you don't have yet: strategy, calendar, accountability, output.
“Our clients love us once they get it. The problem is getting them to get it.”
We interview your customers, align your leadership, and translate your expertise into language buyers actually use, so the work lands before the call ends.
“We're all describing what we do differently and I don't know how to fix it.”
A shared playbook of messaging pillars, objection handling, and an offer architecture, so the website, the sales team, and the founder all tell the same story.
“My pipeline is full but I can't seem to close anything.”
Stalled deals usually mean the buyer isn't confident yet. We build the case studies, one-pagers, and nurture content that close the gap between conversations.
“We're better than our competition but they have way more visibility than us.”
Consistent presence in the places your buyers already look: articles, LinkedIn, video, newsletter. Perception is part of the product. We make yours match the work.
The order matters. Trying to grow with unclear positioning is building on sand. You'll produce content that doesn't land and wonder why marketing isn't working.
Get clear on how you win with brand strategy, positioning, messaging, and offer architecture.
Translate strategy into the assets that sell: website copy, sales collateral, and visual identity.
Show up consistently and generate demand with ongoing content, sales enablement, and a steady drumbeat of visibility.
Not every client starts at Stage 1. Some come with strong positioning and need execution. We'll tell you honestly where you should start.
We're a brand and marketing studio for founders and growing teams who are crystal clear on what they want to achieve, but need a partner who can help figure out the how. Whether it's building a brand from the ground up or getting your content machine humming, we embed into your business, get to know your voice, and act like an extension of your team from day one.
"Rosalind has a powerful capacity to understand what you're trying to communicate, your audience and personas, tone of voice, brand values and attributes, and translate all of it into words that matter. She's the absolute marketing and branding partner you want to have close to you to elevate your game to the A-series."
"Outspoke has been an integral part of helping us establish a clear and credible presence in the market. From refining our brand to supporting ongoing marketing initiatives, their work has brought consistency, focus, and results. It's been a valuable partnership."
"Rosalind and her team get our brand. They support our business with tailor-made content that creates impact with our customers and prospects. Well done Outspoke!"
Freelancers execute. Traditional agencies sell hours. We act as your marketing function: strategy, accountability, and output, with the team you'd hire if you had the time, the budget, and the patience to build it.
Most engagements start with a defined strategy or positioning project, then move into ongoing programs once we know each other. Nothing is locked in forever. We earn the next quarter every quarter.
Strategy and positioning projects typically start in the low five figures. Ongoing programs are scoped to the outcomes we agree on together. We'll quote a number on the intro call so you can decide if it's worth a real conversation.
Heavily in the first 30 to 60 days, because we need your voice, your customers, and your point of view. After that, we're built to run with minimal lift from you, which is the whole point.
We lead brand, content, positioning, and demand strategy. We bring in trusted partners for specialty work like paid media, technical SEO, and visual identity, and we project-manage the whole thing so you don't have to.
Thirty minutes. We ask about your business, your goals, and what's stuck. You leave with an honest read on the highest-leverage place to start, whether or not that's with us.
We'll spend 30 minutes understanding your situation and tell you exactly where we think the highest-leverage starting point is. Even if it isn't us.
